I have been involved in website and software development for over 20 years and developing with the Umbraco CMS since 2006. I specialize in information architecture and development efficiency related to Umbraco projects. I have originated and contributed to various Umbraco and .Net-related open source projects. I speak internationally about Umbraco. I am a founder of the NYC Umbraco Meetup group and have been a member of the Umbraco USA Festival planning committee. I am an Umbraco MVP and currently provide development consulting and blogging at https://HeatherFloyd.com. I have sub-specialties in process design, business strategy, and marketing.