Lionel Roodyn

Problem: We solved a range of client challenges, including the need for a professional online presence, user-friendly e-commerce solutions, and scalable web applications for company-wide use. Clients required customisation of templates, payment system integration, and responsive websites supporting complex functionality. Whether streamlining operations with a browser-based app or creating a digital storefront, we provided tailored solutions to meet diverse needs. Action: To address these challenges, we developed custom websites tailored to each client's needs. For e-commerce, we integrated secure payment gateways and streamlined checkout processes. For company-wide applications, we focused on scalability, user access control, and performance. We customised templates on platforms like Squarespace to meet branding and functionality requirements, while implementing responsive designs for optimal performance across devices and enhanced engagement. Result: The results were impactful for our clients. Websites became more user-friendly, leading to higher conversion rates, especially for e-commerce. Custom applications improved internal processes, boosting efficiency and collaboration. Our tailored solutions enhanced online presence, increasing brand visibility and customer satisfaction. By delivering responsive, optimised websites, we ensured clients reached and engaged their audience effectively, regardless of device or platform.

Problem: The client, a high-volume jewelry retailer, sold thousands of unique items in various sizes and configurations through Amazon and Argos. They relied heavily on EDI for inventory, orders, and pricing, but their manual data management was error-prone, time-consuming, and challenging for the team, as it required constant compliance with Amazon and Argos specifications. Action: I led the development of an intuitive front-end interface that allowed the team to seamlessly manage their product listings, configurations, and updates without handling EDI’s technical aspects directly. This interface automated EDI compliance, handling complex data mappings, error checks, and real-time updates, with a user-friendly design that concealed EDI complexity. Result: The solution streamlined operations, minimizing errors and manual intervention, and significantly reduced upload time for EDI data. The team could now quickly and accurately handle product updates, ensuring timely data uploads to Amazon and Argos and maintaining compliance with retailer standards, ultimately enhancing efficiency and reducing processing time by up to 40%.